Brand

Brand definition
1. Brand refers to the provision of goods and services or integrated logo.
There are two kinds of brand definition is a general sense of the definition: a brand name, terminology, symbols or designs, or combinations of them, the aim is to identify a seller or a particular group of the sales of products or services, and the competitors of the same products and services to distinguish. Brand means that products and origin, and of similar products with different words, names, symbols, or a combination of designs.
Another is the development of brand strategy as a definition: Brand is more than these elements through a series of market activities and the results demonstrated by the formation of an image recognition, I feel, quality awareness, as well as through out the performance of these and customer loyalty, the whole it is a form of intangible assets. Therefore, this time a brand is emerging as an intangible asset. 2. Brand contains a trademark, attribute, name, packaging, pricing, history, reputation, advertising, public relations - public relations style, and other factors, enterprises and their implication the quality of goods or services and reputation. Consumer brand value depends on its perceptual knowledge (impression and experience).
3. Brand is not only the quality of business-to-consumer and business commitments received by the consumer confidence level.
Brand Mistakes
Now the community are talking about brands, enterprises want to do with their own brands, the brand, national policy has also given a lot of support, the media also carried various brand concept. However, the current concept of our brand there are many errors, a lot of people's awareness of the brand is not clear, resulting in shaping its brand of vague, arbitrary, the result of natural brand is not satisfactory.
The value of products, brand brand value.
Enterprises do product, the value of products; do brand, brand also has brand value. Selling products, brands can also sell to consumers to buy a product, access to the products in the interests of consumers to buy and if there is something brand value, it will be the interests of brand value. If Brand can not bring benefits to consumers, it will not be able to brand trafficking, trafficking in the things we can not shape it also Why? Sell more products to the interests of the products. Therefore, since we are to build brand, the brand must have a separate value, the value of its individual products to meet and satisfy is not the same as the products to satisfy the interests of the consumers is the need or demand; and brands to meet demand though, but more of the sexual desire.
Desire is to satisfy the soul, the soul of the consumer in order to meet their own consumption will pay, this meet is the brand to consumers. Brand to consumers is a spiritual needs of sentimental value, this value is interest.
In fact, the concept of brand products to dock emotional crowd
We must clarify brand concepts: the concept of brand products is the corresponding consumer groups emotional needs. Enterprises should create brand products is the consumer products corresponding value of the specific expression of emotion. For example, young girls are like "super show" in Li Yuchun, it is that Li Yuchun this "product" shown by the temperament, habits, behavior, and other brand elements with these girls mind the emotional needs, which raises value, the value is the corresponding Li Yuchun groups emotional needs rather than her own needs. So brand products that meet consumer sentiment corresponding value of things rather than the trademark product, the packaging of their products or concepts. Now many people are there in this regard misunderstanding. Misunderstandings can understand enterprises exist because China's enterprises has just begun in pondering how to shape their own brand names. However, some experts have arisen on the question of Tabuyinggai, these experts do is to guide enterprise brand, is also not ambiguous.
Brand is not made out of its own
I can see that there are many media have opened up a brand columns, go to some entrepreneurs and experts to talk brands, the results Shui bends. Moderator brands do not understand the media, finally Then we have to speak became a big brand, as we like to manufacture atomic bombs like to create a brand. In actual fact, their own brand is not able to do so, it must be recognized by consumers. Such is the value of being recognized by the combination of many elements, it takes time, because this is not a simple recognition of the value of the interests, through public relations - public relations and other means of shaping the emotions of others is the value of recognition.
Simple interest is not recognized brand value
Not a consumer brand companies said their emotions only response will be to the value of consumption, and the value of goodwill is a part of emotion, but also accumulated more sentimental value, to reach the overall brand identity. The interests of identity is a simple value, the product is a consumer interests. The brand is in the interests of the social environment in the emotional needs and desires demand. All of these enterprises should think how to do it, if simply say that the brand is a trip to the internationalization of the express train, take this car corporate brands will be how how kind, which is the superficial. This is fundamentally different issues. So the concept of brand is not clear the entire China market generally faced with a phenomenon.
Brand Support
Brands, the majority of enterprises and consumers of a product's excellent product quality, and improve after-sales service, a good product image, a beautiful cultural values, outstanding management, and so on results ┉ formed by an evaluation and understanding of the enterprise operators and managers input enormous human, material, or even long-term hard work of several generations of people built up with a kind of trust between consumers ......
Quality is the brand essence, is fundamental to the lives of brands;
Service is an important support brand is an integral part of commodities, is the focus of competition in the market;
Brand image is in the market, consumers have shown themselves to the hearts of the personality characteristics, reflect the evaluation of consumers and the brand awareness;
Cultural values is the connotation of brand is the spirit of social and material shape and form of reunification is the consumer mentality of modern society and the integration of cultural values;
Excellent management is the guarantee of success depend on, rely on the success of brand management of all creation, development, innovation, brands can be the basis of the healthy growth ...
Network Brand
Network Brand (net brand), the network brand up to now do not have a scientific explanation, I talk about their own personal understanding of the network brand. Brand said in the network before I talk about what the brand is used to identify a particular brand or a particular group sales of the sales of products or services, and make it with a competitor's product or service to distinguish between the business name and logo, normally text, markers, symbols, patterns and colors, and other factors, or a combination of those elements pose.
This is the American Marketing Association's explanation. From here we can see the "brand" is a company's products or services of the impact on people, the traditional understanding of brand marketing for the company's products or services of the people of the values of the people affected. Network brand and the brand is in the traditional developed on the basis of the traditional brands for enterprises, corporate brands in the minds of consumers establish image.
A good brand of customers affected is the people, on the basis of its brand extension to the network products such as site name, the name of the domain site, such as LOGO these things in the eyes of netizens network is the image of a brand, this definition is "narrowly the definition of "a broad network brand definition is:" a enterprises, and individuals or organizations in the establishment of networks of all good products or services in people's minds is the image of a network brand, which is personal understanding, if any comments or Please contact me with the proposal.

Brand marketing in the network before that we have to figure out what is the concept of such a network marketing? Personal understanding that "individuals or enterprises to use the Internet to provide online marketing means to the various corporate products and services to achieve their own propaganda out on the value of network marketing is called." We understand the "network marketing" with "brand" to the concept of integrating the two networks can be on brand marketing, and here I would like to combine the two to talk about their understanding of the network brand marketing: "enterprises or individuals or organizations use the Internet as a medium, using a variety of network marketing means for the promotion of products or services, in the minds of consumers, a good brand image, and ultimately enterprises to promote the product or service out at the same time meet the consumption demand of enterprises The value of their own brand called network marketing. "
Brand Agency (unofficial)

At present there are two brands of civil academic, activities, forums, Fabang the authority of organizations:
1, Institute of Chinese brands
China Brand Institute is the recognized authority of the domestic brand value rating agencies China, as well as the most important brand-building ideas communications platform. China Brand Institute is an independent academic character and values, do not rely on any power agencies and interest groups, the industry enjoyed a good reputation and credibility.
Construction of the Institute of Chinese brands "goodwill value of five common evaluation system", "Chinese symbol of brand evaluation system", "Chinese personal brand value evaluation system", "Chinese enterprises brand reputation rating system" in a series of professional assessment tool , originality, forward-looking, science known, and is regarded as China's leader on brand and industrial policy-making departments in charge of an important reference.
China has always been committed to the China Brand Institute on brand building, brand building on China's Theory and Practice of active exploration. China Brand Institute has dedicated web site, irregular release of the top corporate brand building, publishing and pictorial album.
To promote the brand on the Chinese market to help Chinese enterprises to better build our own brands, Chinese brand Institute research center established brand, the brand for the Chinese market elite of the study provide a platform for exchanges and cooperation mechanisms.
Survey Institute of China's domestic brands more than 200 leading experts, these experts mainly by the branding expert, assessment experts, financial experts, accounting experts, these experts mainly distributed in four fronts: First, the institutions renowned professors and teachers, 2 a variety of industry executives, and the third is consulting company Summit, the four financial media is a senior reporter.
Chinese brands are deployed annually Institute of 3-5 months to complete an important task. In addition, in the "help enterprises enhance brand competitiveness," the purpose of China Institute for brand enterprises in China to provide brand diagnosis, brand positioning, brand planning, brand assessment, the evaluation of brand value personalized service.
2, Brand China Industry Alliance
Brand Union: Brand China Industry Alliance is to promote "brand of Chinese industries, the industrialization of China brand" illegal, activities, academic civil Union.
Union by the National Federation of Industry and Commerce and Education Department, the China Economic Research Center of Beijing University, China's public (private) business Economic Research, the China International Public Relations Association, and other relevant departments and national industry associations, Sina Net, "Chinese entrepreneurs" magazine, the Xinhua She "China's famous magazines, more than 140 domestic mainstream financial media, more than 200 top brands of domestic experts, scholars, co-sponsored.
Union on December 18, 2005 in the Great Hall of the formal establishment of the Ninth CPPCC National Committee Vice-Chairman Wang Wenyuan attended Union and the establishment of the General Assembly of the Union flag. Haier Group, Mengniu Group, TCL Group, the China International Aviation, Inc., Geely Group, Focus Media, and so more than 400 of the country's most famous brands of domestic enterprises and more than 100 well-known brands planning to promote the organization to become the first member of Union .
Union by the first President of China, deputy director of brand promotion committee, "Economic Daily News" editor-in-chief of China's earliest advocates of the brand-name strategy, China's famous theory greatest Members Ai Feng Professor; alliance strategy consultants from "Chinese entrepreneurs," the magazine's Mr. Chang Dong-Hua Liu; by the Secretary-General of All-China Youth Federation, served as member of Wang Yong.