direct marketing

What is direct marketing?
Direct, the direct marketing business is the recruitment of Zhixiaoyuan from Zhixiaoyuan in a fixed place of business from direct to the final consumer (hereinafter referred to consumer) marketing product distribution methods.

What is the direct marketing business?
Direct marketing company, is that in accordance with the provisions of the approved way to direct marketing of products enterprises.

What is Zhixiaoyuan?
Zhixiaoyuan, refers to a fixed place of business of selling products directly to consumers personnel.

Direct direct origin of the origin of the United States, the seeds of the first direct sales began in the 1940s, founded by the Jewish Kasabei. Although the information society and the rapid development of the people Fig convenient shopping and the rise of psychology. Now almost all over the world all the direct market economy matured and developed countries. Although direct sales can be said to be the earliest human commercial distribution, but did not direct was a good understanding, since the definition of direct marketing has not been conclusion, the reasons for this is the direct sales model is divided into two major categories:

The first category: narrow Direct (Direct Selling) products, manufacturers, importers through distributors (and consumers) will be face-to-face approach to the consumer product sales, including single-layer and multi-layer direct direct. Monolayer direct 20% of the direct selling companies use, multi-layer direct sales are 80 direct marketing companies in use. Single-level direct selling (Uni-Level Marketing) is a distributor (and consumers) will be company's products or services sold to consumers, according to their sales performance bonuses to the company's sales model for multi-level direct sales (Muti-Level Marketing) called "pyramid scheme" is based on the incentive system, distributors (and consumers) in addition to the company's products or services sold to consumers, it also can be absorbed, counselling, training consumers to become his downline distributors, he is referred to as on-line distributors, on-line distributors can lower level distributors in the number of algebra, merit class, and the proportion of different bonuses.

The second category: Direct and Interactive Marketing (Direct Marketing) This model is called direct marketing, production, manufacturers, importers through the media (DM mail, television shopping channel, the Internet) will be transmitted to the product or the consumer advisory . Direct marketing in the "direct" means not through direct sales distributors to consumers, "Fu" with the word refers to the interaction between customers, customers of enterprise marketing efforts have a clear response (and not to buy buy), business-to be clear statistics to back data, which in the past to evaluate the effect of marketing.

The first category is called narrow Direct Direct, the first and second categories together is called generalized direct selling. December 1, 2005, China's "direct management of the promulgation of the" alleged that the direct marketing is: the alleged direct marketing, direct marketing enterprises refers to the recruitment Zhixiaoyuan from Zhixiaoyuan in a fixed place of business from direct to end consumer (hereinafter referred to consumer) marketing product distribution methods. Direct refers to the above-mentioned section is a definition. The first category of the most important direct sales model of a multi-level marketing model of marketing that we normally alleged pyramid scheme has been prohibited in China. Therefore, the above-mentioned two types of common mode of marketing greatly increasing their common characteristic is non-store sales, products or services without going through distributors and directly to the user.

Here to set a broad concept of direct selling:

Generalized Direct (Direct sales) manufacturer, the manufacturer or importer of products or services directly to the final consumer sales approach.

Direct marketing, direct sales by definition is the meaning of the products or services provided directly to the consumer marketing is the real significance of direct marketing. We truly common sense direct the sales practices of some of the following:

1, and shop services, such as barber shops, barber directly to the customer service.

2, Lobby Houchu, such as hotels, restaurants from the kitchen to a restaurant to provide meals and services directly to consumers.

3, a shop in the front and a factory, for example, shops, sewing tailoring master of the counter directly to the clothing available to consumers.

4, commissioned by the processing, such as the Three Gorges Dam generators, factories, as required, and provided directly to the production station.

5, and special industries, such as military plant directly to product sales to the military and so on.

China prohibited from illegal pyramid scheme, people gradually began to replace the use of the word direct word pyramid schemes.
"Direct Mode" is, in fact, through the simplification, elimination of middlemen to reduce costs and the flow of products to meet customer demand for maximum benefits. In the non-direct sales model, two sales force, manufacturers to distributors and dealers to customers by.

At the domestic level, this is the definition of direct sales: manufacturers in a certain appeal to the public on the basis of direct communication with target customers to meet consumer marketing practice.

There are three aspects of direct marketing elements: First, consumer awareness of the public support the one-to-one relationship between the establishment and formation of the third is displayed at the site and focus promotions.

As direct marketing directly to customers, a decrease of warehouse space and eliminate the bad debts, no distributors and the corresponding stock of the additional costs, which can protect the interests of the company and customers, accelerate the pace of growth.

Direct sales company, we must first thorough research customer needs, and are not competitors, and market segments through the heterogeneity of the products to cut into the market. Second, we must increase the direct tentacles, interaction with customers, such as online direct marketing, e-commerce, DIY orders accepted, such as direct telephone. Once again a direct scientific management team, sales team to ensure a highly efficient operation. For example, Amway Corporation (Amway) shops + marketing and sales representative, "according to production alone," Dell (Dell) marketing, which is the most successful of the two direct marketing methods. Amway marketing core element is to improve customer and staff satisfaction, Dell-must constantly develop new products to meet customer demand heterogeneity.

Amway model or whether Dell model, a reasonable increase in the use of advertising channels of communication with customers is necessary, and so-called direct omitted publicity costs而使customers demand lower costs of a short-sighted and wrong. No effective communication with customers it is very difficult to develop a potential demand for the products, let alone improve customer satisfaction and performance of the company.

Reduce the flow of direct links will be provided along with the thrust of products to better reflect the trend of development of customer value through DIY accept orders by OEM virtual operations, and implement 6 Õ principles, use of C to P (of the individual companies) or P to P (person-to-person) service model continuously enrich the connotation of direct marketing. In the full understanding of national laws and regulations, market characteristics, under the circumstances, a reasonable method of direct marketing, not just models, direct marketing business continuity will be escorting.


What is direct marketing?
What is direct marketing? What is direct marketing? Definition of the evolution of direct marketing

First, what is direct selling? What is direct marketing?

According to the State Council Order No. 443, "published by the Direct Marketing Management Ordinance" for the first time of "What is direct marketing? What is direct marketing?" Clear definition:

Direct refers to the recruitment of direct marketing enterprises Zhixiaoyuan from Zhixiaoyuan in a fixed place of business of selling directly to the final consumer product distribution methods.

Second, the definition of the evolution of direct marketing

Direct the Chinese word, as the term suggests is the meaning of direct sales, and the products or services directly to the consumer marketing is the ordinary sense of the direct marketing. We ordinary common sense direct sales of some of the following ways:

Store services, such as barber shops, barber directly to the customer service.
Lobby Houchu, such as hotels, restaurants from the kitchen to a restaurant to provide meals and services directly to consumers.
Shop in the front and a factory, for example, shops, sewing tailoring master of the counter directly to the clothing available to consumers.
Commission processing, such as the Three Gorges Dam generators, factories, as required, and provided directly to the production station.
Special industries, such as military plant directly to product sales to the military and so on.
98 policy of restructuring the pyramid scheme, people gradually began to replace the use of the word direct word pyramid schemes. Since then "direct" been given a specific meaning.

Pyramid schemes from the English word "Multi-Level Marketing" from the translation. Mean is: multi-level associated mode of operation.

Multi-Level Marketing acronym for the MLM. MLM sales from the principle of speaking, on the lower level of N (multi-level) before the products or services provided to consumers, and how this can be called direct marketing? Obviously it is a multi-level marketing is it necessary to direct this is not called "direct" a Chinese word "rape"?

This philosophy is a word, there is inevitably called. There appeared to be a direct word used to replace the term-certainly should be some justification, then what reasons?

Since the principle from the pyramid schemes that, after the release of N on the lower level of products or services provided to consumers and direct incompatible with, we might as well from the pyramid schemes in the form of analysis. Traditionally, people from the shop to share when shopping, and the pyramid scheme is passed directly between people completed, no shop operators of the pyramid schemes is the main form of sales.

Unconsciously you found? The above passage "and pyramid schemes are completed directly between people through the" already contains the word "direct".

Oh, the original translation into direct marketing MLM is not a shop and choose directly to the product or service provided to the consumer meaning.

At that time, in accordance with national policies, the people of the "Shop and Zhixiaoyuan" multi-level mode of operation known as "direct marketing." No store and the multi-level mode of operation called "illegal pyramid scheme." "Pyramid schemes"-was weak and there is no clear definition.

With direct legislative process, September 1, 2005 published on December 1, 2005 the imminent implementation of the "direct management of the" again "What is direct marketing? What is direct marketing?" Is the latest clear definition.

Despite the "direct" After many twists and turns the meaning of the word evolution, but as a new way of a sale, it has immeasurable vitality. It will bring unlimited business opportunities.



Direct Events

● the late 1980s, Japan sold a magnetic mattress health of Japan Life in MLM companies operating in China. The company operating without any official permission.

● November 14, 1990, China's first direct-to formally apply for registration of companies - Sino-US joint venture set up in Guangzhou Avon Ltd, was officially incorporated into the direct management of the official business areas.

● August 11, 1994, the State Administration of the industrial and commercial administration issued the "stop illegal multi-level marketing activities of the circular" (233 of text). September 2 once again issued the "multi-level marketing activities investigated violations in the notice" (240 of text). Illegal pyramid scheme pace of development was restrained.

● March 28, 1995, the Internal Trade issued a document, formally announced to set up a "multi-level marketing management of the" legislative body, started to draft the multi-level marketing management.

● In September 22 Office of the State Council issued the "stop the development of a multi-level marketing enterprises notice," which once again overheating in the domestic pyramid schemes norms restrictions Shortly afterward, the State Administration for Industry and Commerce formulated the "on the review of more than liquidation The implementation of enterprise-level marketing approach. "

● April 1996 After a review of our government, ratified for the first time 41 pyramid schemes enterprises can carry out multi-level marketing business, April 28, the SAIC to more than 41-level marketing enterprises promulgated the "prospective many levels Pyramid Scheme submissions. "

● January 10, 1997, the State Administration of Industry and Commerce promulgated the "pyramid marketing management approach." To single-level marketing and multi-level marketing definition.

● Because of multi-level marketing and single-level marketing distinction no strict standards, the illegal pyramid scheme companies of all sizes spring up like mushrooms. By the end of 1997 so that the beginning of 1998, wantonly rampant illegal pyramid scheme, the state enterprise direct sales almost out of control. April 21, 1998, the State Council promulgated the "Convention on the Prohibition of the notice MLM activities," the whole industry a total ban on direct sales to rectify.

● June 18 the same year, the state three ministries (the Ministry of Foreign Trade and Economic Cooperation, the State Administration for Industry and Commerce, the State Domestic Trade) issued the "foreign-invested enterprises to change sales practices of pyramid schemes related issues notice." Expressly provides that: provides that "foreign-invested enterprises must pyramid schemes to '+ level shops sell' mode of operation." And ratified the Amway, Avon, Mary Kay and other 10 foreign direct investment enterprises operating in transition.

● 2001, China's accession to the WTO. The Chinese government promises: a commercial basis of the non-existence of fixed locations wholesale or retail services (including pyramid schemes) in the three years after accession to the WTO gradual lifting of restrictions.

● July 24, 2006, Avon countries formally approved by the Ministry of Commerce and Industry Office, which was allowed to become the first pilot to direct marketing enterprises.

● September 1, 2005, involving the "direct method" of the two core "of the direct management" and "the prohibition of pyramid scheme" was promulgated. "The prohibition of pyramid schemes" will come into effect on November 1, "Direct Marketing Management Ordinance" in the entry into force on December 1.

At present, China's legitimate direct selling companies is as follows: (in alphabetical order)

1, South Jin Kee Co. Ltd.
2, Avon (China) Co., Ltd.
3, such as the new (China) Co., Ltd. daily health
4. Perfect (China) Co., Ltd. daily necessities
5, Ningbo Sansheng Commodity Co.
6, Bao Jian (China) Co., Ltd. daily necessities
7, a new era Health Industry (Group) Co., Ltd.
8, Fudi health Technology Co., Ltd.
9, JIN Shi-kai of Friends (Tianjin) Co., Ltd.
10, in the vein of Nanjing Science and Technology Development Co., Ltd.
11, Amway (China) Co., Ltd. daily necessities
12, Oren Lotus Cosmetics (China) Co., Ltd.
13, Guangdong Kangli Ltd.
14, Herbalife, (China) Co., Ltd. health
15,-ball (China) Co., Ltd. department store