Electronic Transactions

Electronic transactions outlined
That electronic transactions through electronic trading system, unlike in the exchange trading floor of the face-to-face transactions.
In the part of e-commerce no more noticeable than the electronic transactions. Refers to the so-called electronic transactions in the online transaction. Electronic transactions will no longer be simply opened up a new online sales channels. It means using technology to improve your business model, increase their income and efficiency will reduce operating costs and help businesses and customers, suppliers and partners to establish a close cooperative relationship. In this way, you can be online distributors and manufacturers linked to optimize transaction process, reduce paperwork. You can also set up direct links with suppliers and network profits, thus reducing inventory and transportation consumption, rapid response to user requirements. You can also online billing and payment system and improve customer and supplier relationships.
In this way, enterprises not only won the trust of customers, and orders can enhance efficiency, reduce inventory losses, and maintain all working capital and reduce actual sales expenses, thereby reducing costs and increase profits.
Electronic transactions is not only open a new online sales channels only. It passed technology to your business model of the flow lines, increase revenue and improve efficiency. It will by reducing costs and with customers, suppliers and partners more closely, respond more rapidly to promote the relationship between income and profits.
Electronic transactions which enables you to increase revenue at the same time build customer loyalty by improving the efficiency of orders to reduce costs. Reduce inventory and warehouse expenses while maintaining full cargo rate and reduce the actual cost of sales transactions.
Key elements of success in electronic transactions
IBM helped thousands of companies achieve successful programme of electronic transactions. Electronic Transactions some of the key success factors does not appear obvious, once neglected, it will have serious ● business challenges. These factors include:
● management should have a reasonable implementation of the business strategy and objectives;
● programmes focus on customer service, long-term relationships and value;
● attention to the various aspects of the sales cycle, including awareness, interest, desire, behavior, service and support;
● Mining and understanding of the unique aspects of the Internet and standards-based technology;
● with business processes and information systems tightly integrated strong, scalable infrastructure.
Establish the concept of the overall situation of electronic transactions
Reasonable business electronic transactions should have a strategic concept of the overall situation, not only from within but also from outside observation - that is, from a customer perspective. Electronic transactions across all sectors of the company, as an enforcement mechanism to eliminate internal barriers. Effective strategy calls for the implementation of electronic transactions, as well as leading companies in various fields of cooperation between and obligations, including marketing, sales, development, manufacturing, information technology, law and public relations. As the world's largest outdoor apparel retailer, the United States REI electronic transactions revenue almost a year growth rate of 400 percent, while sales of REI online companies have become the largest outdoor retailers stores. ToolCrib the northern part of a power tool is the cataloguing and retailers, in the two months that were 100% return on investment Web, each order catalogue orders than saving five US dollars. E-Chemical company through its first online Web stores of chemical products for the chemical industry brought to the corporate enterprise electronic transactions more efficient than traditional wholesale channels its customers can save 20 per cent of the expenditure. Lagostina - Italy a leading position in the home cooking and kitchen equipment manufacturers - expect to end the income of 1 million US dollars, and in fact, within two days of its online store to complete this objective. Once started, and soon professional and technical needs - not just WEB site administrator, which may be beyond the ability of your company. This means that with the cooperation of experts from the outside, it has the concept of openness and willingness to cooperate. IBM knows its customer experience, a start with the necessary expertise for the future development of the ability to save time and money.
Effective electronic trading strategies
The first step in achieving electronic transactions - is the most challenging one of the steps - is based on the time value of customers the opportunity to define a dynamic business strategies. The preparation of the strategic need to understand the unique characteristics of a strong brand and industrial power, the function of the Internet technology and unique attributes, as well as the future high-bandwidth generally calculated predictable. Although looks simple, it is necessary to develop a long-lasting, can Jindeiqi test of electronic trading strategies, their difficulties are often extraordinary. Many cases, the company is a means of survival or competitive responses to carry out the programme of electronic transactions, and not viewed as a competitive advantage. Industry leaders will be those who can be creative thinking and fully understand the impact of their e-business transactions, and then take full advantage of Web's unique power and the people.
To gain competitive advantage, the need for a comprehensive electronic trading strategies, including the following objectives:
● ● improve customer service to increase awareness share, market share and share of wallet ● expanded geographical extension of the scope of reduced customer turnover ● ● ● improve supply chain processes to increase revenue and profit company or product brand ● ● flow lines of business processes, reduce errors, improve efficiency and productivity effective electronic trading strategies should be able to withstand the tests, and more and more difficult for others to enter. With the passage of time, the strategy should allow customers to increasingly high cost of the transfer, in particular the need to exclude competitors time. Develop and maintain an effective strategy requires constant competition analysis. It should be based on core competencies, as well as targeted see the value. In fact, your primary customers may actively participate in strategic stereotypes. Enactment of the Electronic trading strategies should take into account the following issues:
Now what is the business? Intend to open up new markets?
What is the core strategic asset?
In the network in the world these assets can maintain its strategic?
Competitive rivalry? New competitors from where?
What process needs to be a fundamental rethink?
Why clients to do business with you - Jindeiqi test of the value of what is proposed?
In an increasingly fierce competition, the buyer more sophisticated than before and have higher expectations of the world on how to obtain profit margins? Where products can quickly become a commodity?
The success of the standard electronic transactions

Construction of the wave of Web sites, usually forgot to define success criteria and measurements. As a large number of recommendations of the same value, but also a wide variety of standards and measuring success. It is true that some measure difficult to achieve, but there are also some easy to determine the value and extraordinary, but often overlooked measure.
These measurements include:
All and each customer's income and profit-scale orders, as well as each unit cost of goods sold, each transaction costs, the cost of each visitor, each repeat customers the cost-benefit ratio of each stock into reverse orders pages Views Cart abandoned percentage of the cost to recruit, the number of repeat visits, the total number of visitors, the number of site visits stay customer satisfaction has improved customer service, lower the price of E-mail response time to stock prices and availability of external measuring how users found Advertising your site hits Finally, please remember that from the customer's perspective, rather than your view, for the development of all aspects of the Web site. Too many Web site design of the internal structure of the enterprise, focused on products and services - rather than programmes and customers. If the customer can not find what they seek, and you will soon be left abandoned - to their standards, but not you, and this is to formulate the success of electronic transactions at the core of the strategy.