Word-of-mouth

Word-of-mouth (Word of Mouth) from the communications, marketing and was widely used. In the end be counted as a word-of-mouth marketing? The answer is yes.
Google is now a legend of the Internet, Google is What is the basis for development of the? Spread the word that I want to say is the word of mouth marketing, word-of-mouth marketing is that the people have the characteristics of a product or service on the feelings of good feelings in their own products and services to communicate to a third party, so that other people understand the products or services.
As word-of-mouth marketing is the use of mutual communication between people, and basically through friends, colleagues, relatives, classmates and other dissemination and exchange of a very high credibility Therefore, the word-of-mouth marketing is the biggest feature of the high credibility, if Network marketing staff if I believe that the use of Internet marketing is word-of-mouth marketing their main choice of one of the ways.
I give word-of-mouth marketing is defined as "word-of-mouth marketing is that enterprises in the survey market demand, the need for consumers to provide their products and services, while promoting the development of certain reputation plans to give consumers automatic transmission products and services of good evaluation, so that people understand the product through word-of-mouth, a brand and market awareness, and ultimately achieving enterprise product sales and service objectives.


China's Internet network marketing experts Houtingnu: disabilities in the "On the advantages of word-of-mouth marketing, as well as its limitations," the article: word-of-mouth marketing by the industry as "viral marketing" because its spread of the influence of the big. Many entrepreneurs will find that the product has a good reputation, will produce even greater profits value. In foreign countries, there are also many marketing staff for their research. Marketing experts Emanual Rosen United States that "the so-called word-of-mouth on a brand all about, and the corresponding time on a certain things (including products, services, companies, etc.) people-to-people exchanges between the sum of all."

The so-called word-of-mouth marketing by the producers and sellers outside individuals, express or implied, by the way, do not deal with third-party processing, transmission on a particular product, brand, manufacturers, sales, as well as to make people think of the above target Any organization or individual information, thereby enabling access to information are the nominees, to change attitudes and even affect the purchase of a two-way interactive communication behavior. Can be simply interpreted as "to buyers through word of mouth in the way that goods purchased conveying this message to the family, friends and contacts in the life and work of the people, thereby contributing to the formation of their decision-making to buy a marketing way." All that is a way to spread the word-of-mouth marketing can be called word-of-mouth marketing.
Word-of-mouth is to meet customer needs and win customer satisfaction and customer loyalty, access to positive word-of-mouth, and their customers, as well as to establish good relations with their enterprises and brand image as the goal. To achieve this goal, in word-of-mouth marketing in the enterprise before, we should have a full and clear strategic plan. Word-of-mouth is in the development of strategic objectives and positioning, it needs to consider prior to the heterogeneity of customers and the impact of risk, taking into account positive and negative word-of-mouth reputation arising from the difference between the value of customers, taking into account long-term, medium-term and short-term mix of word-of-mouth marketing strategies, taking into account channel members, opinion leaders, the media, competitors, customers, and other factors. Customers with the roles were reversed, an executable form, can be controlled, measurable and easily understood a word-of-mouth customer marketing channels.
Through word-of-mouth marketing, help enterprises to increase sales, lower cost access to new customers, maintain relations costs and the costs to increase corporate profits. As a result, word-of-mouth and word-of-mouth communication and word-of-mouth marketing these three concepts are connections and differences between them, can not be equated use, can not be transplanted, according to different needs of the purpose of use in a targeted manner to use and the need to accurately on word-of-mouth marketing the key to effective customer identification and strengthening management.