Blog marketing the concept of a simple, it is companies or enterprises to use this blog interactive network platform, distribute, and update business or company profiles and the relevant information, and pay close attention to all platforms and to respond promptly to customer queries related enterprises , as well as consulting, and through strong blog platform to help enterprises or companies zero cost search engine than before qualifying, so as to achieve the purpose of publicity marketing means.
Blog marketing application include corporate blog, marketing blog, the main difference between those who, for personal interests or personal privacy as the content of personal blog. In fact, regardless of whether or blog called enterprise marketing blog or blog are generally personal acts (of course does not rule out the possibility that a company's collective blog writing the same theme may be), but the content and writing in regard to the starting point distinction: Enterprise Marketing blog or blog with a clear purpose of the enterprise marketing, blog articles will be more or less a corporate marketing colors.
"Marketing blog - and network marketing blog" is the new online marketing Observation Network Marketing hot topic of the blog professional research in the network marketing applications. The blog marketing, or blog in the Network Marketing issues such as the application of the current system is also very little research articles, especially in "in the end what is blog marketing," or blog marketing and other online marketing strategies of the relationship between the blog, as well as how to correctly carry out marketing, and other basic issues still lack details. Internet Marketing Ying Feng-founder of the new observation from 2002 began to pay attention blog in the application of network marketing, and the first to be widely used by the definition of blog marketing. Observation of the new online marketing blog marketing enterprises will continue the practice and applied research.
Blog marketing strategy
1, select blog hosting site, a registered blog account choose functional improvement, and stability for the development of the enterprise's own blog system blog marketing platform, and the article was published blog eligible. Blog hosting site selection should choose to visit than larger and higher visibility of the blog hosting site, the site can be ranked according to the global information system analysis and judgement. In the field for a blog site, we should not only consider their visits but also in the field consider the influence of the influence of the higher blog hosting site, the credibility of its content blog also higher .
2, the blog excellent choice in the initial stage of marketing with enterprise blog to disseminate information which is a prerequisite to have good writing skills of the blog, in blog issued their own life experience, work experience and some of the hot topics Comments and other information at the same time, but also with publicity enterprises, such as corporate culture, brands, especially when the blog is published articles in the field of a certain influential figures, released by the articles more easily arouse concern, attract a large number of potential users to browse through the contents of the article for the personal blog readers understand business information. This shows that the marketing-oriented blog with the need for good language skills as a basis. So the blog marketing needs of enterprises with outstanding blog basis.
3, and create a good environment blog enterprises should adhere to long-term use of blog, and constantly replacing its contents, in order to play its lasting value and the proper role of primers more readers. So a blog marketing enterprises it is necessary to create a good blog environment, a reasonable incentive mechanism to inspire enthusiasm blog writing, and enables companies to blog their continued creativity and passion to write. At the same time they should be encouraged to work beyond the normal activities of the individual companies adhere to release the blog useful articles, such a long-term accumulation of enterprises in the information network will be the plot more potential users were also found to greatly increase the. Thus, use of blog marketing is a long-term plot counting process.
4, coordination personal views and enterprises Cao sales strategy in the differences between writing a personal blog, but network marketing is a corporate marketing activities. Therefore blog marketing necessary to correctly handle the relationship between the two, if all blog articles written by the official point of view on behalf of the company, then the article on the blog lost its personality characteristics, it would be difficult for the reader's concern was to lose the significance of information dissemination. However, if the blog article represent personal views, and inconsistent with the position of enterprises, the enterprises will be restricted. Therefore, enterprises should develop some good writing skills of the staff of writing, they write something that is reflected enterprises, and also maintain their own views and dissemination of information. This will be the concern of potential users.
5, the blog system to establish their own enterprises in the field of marketing blog more successful, then it can consider using its own servers, to build their own blog system to employees, customers and other outsiders open. Blog hosting site of the service is free of charge services. The service is not bear any responsibility, so service is not guaranteed, and if interrupted service, enterprises blog accumulation of a lot of resources would be destroyed. If you use their own blog system can be managed by hand, regular backups, thereby protecting the blog site stability and security. And open system will lead to more blog peer, client applications and to establish their own blog, so that more people added to the enterprise blog publicity team, the greater the level of influence on the expansion of enterprise.
Blog marketing value
1, the blog can bring potential users blog content posted on the blog hosting site, such as blog network www.bokee.com its web site (www.blogger.com), these websites often have a lot of users groups, valuable blog content will attract a large number of potential users to browse, so as to achieve marketing to potential users transfer information to the network using this approach to marketing, marketing is the basic form of blog, blog marketing is the most direct value performance.
2, the value of blog marketing website promotion reflected in the lower cost web site promotion of the work of the enterprise network marketing elements, a large number of corporate web site after the completion of the lack of effective promotional measures, which the site was visited by too low, reducing the actual site value. Through the blog, in blog content in the appropriate information into the organization's web site (such as a hot product links, online web site links for downloading vol) website to promote the purpose of this kind of "blog promotion" is extremely Web site to promote low-cost method of reducing the cost of promoting the general pay, or not to increase the cost of Web site promotion, upgrading the site visits.
3, blog article content through the search engine for users access to information through various channels provided an opportunity for the transmission of information is the Internet marketing success of that through the blog articles, users can be found through the search engine business information, the main reason is that, Generally speaking, the visit of the larger sites than the general business blog site search engine friendly better, users can be more easily found through search engines these enterprises blog content. Here the so-called search engine visibility, which is allow the greatest number of pages included by the major search engines, and when users make use of relevant keywords search, the location of these pages, and summary information more easily aroused the attention of users, so as to achieve use search engines to promote web site objective.
4, blog articles can easily increase their number of links to other websites have access to other related sites links is a common way to promote the web site, but when a corporate site is not high visibility and traffic is low, often it is difficult to find valuable links to their own web site, through articles in their own blog-based company's Web site link is logical to do things. Blog has published articles for increased Links initiative and flexibility, this is not only possible site for the new visits, the site has also increased in the search engine rankings of the advantages that some of the major search engines such as such as the one Website links to other sites also the quantity and quality of its ranking as one of the factors.
5, can be achieved at lower cost to the readers of the content on the popular blog, the blog websites have also become users and the exchange of places, what issues can be raised in the article in the blog, readers can comment, on the blog readers can understand the contents of the article, the author replies readers can comment. Of course, we could also set up blog article online questionnaire link to interested readers to participate in the investigation, thus expanding site online questionnaire put in scope, can also be directly on the investigation and conduct exchanges with readers, make more interactive online survey, the results of the online survey is to improve the effectiveness, which means lower research costs.
6, authoritative website blog is to establish brand as the ideal way to personal blog if you want to become an expert in the field of, the best way is the establishment of their own BLOG. If you persevere on the blog, you create an information resource you will generate substantial traffic in these information resources, including your valuable collection of articles, Web site links, practical tools, these resources for their own continued writing more articles to help improve good, so virtuous cycle, the accumulation of such resources is not how much input, but its return is considerable. Business blog is the same token, as long as they stick to a depth of the field of research, and to strengthen the multi-faceted and users exchange for a member's brand recognition and loyalty provide an effective way.
7, blog smaller competitors were beyond the potential losses
In 2004, the blog (BLOG) in the global context has become one of the popular vocabulary, and not only in blog writing rapid growth in the number of users who browse the blog content of the website the number of Internet users is increasing dramatically. In the blog by the cost of the time spent, in fact already from other savings in the cost of compensation, such as writing for the blog site is the content of the same enterprise content of the website can be used to update, or other releases in the value of marketing media. Conversely, if the blog was because no competitors beyond, that loss will be immeasurable.
8, blog marketing staff from passive to the media to rely on the independent release information in the traditional marketing model, enterprises often need to rely on the media to publish business information, not only by the larger constraints, but the cost is relatively high. When the sales staff have their own blog garden, you can always release all the information you want to release! As long as such information does not violate state laws, and information on the user is valuable. The emergence of blog, marketing personnel of the market, and methods of marketing concept has brought major changes blog every business, every person the power to release information, and how to effectively use this power for enterprise marketing strategy, and will depend on market background and the knowledge of the application of blog marketing capacity, and other factors.
